Running mini - campaign does help in terms of getting more visitors to your site!
Follow up to the blog post I’ve made here: http://cloudfex.com/cs/blogs/cloud/archive/2009/03/30/start-with-seo-in-mind-to-get-more-traffic-to-your-blog.aspx
The blog is started on the 19th March and I’ve been tracking the progress closely for the past 2 weeks. On 24th March, I ran a campaign reaching out to about 200-300 students. Before the campaign, I am getting pretty low traffic especially in terms of unique hit (in most cases, it’s single digit).
The action item of my campaign is for people to click a link in an email which will bring them to my blog – hoping that those people will return to the blog after the initial visit for more content.
After the spike across 3 days when I get near to 500 unique hits, traffic dropped significantly to an average of around 40-50 unique per day with average of around 70-80 page view. I observed that:
- The campaign “primary” action of referring people to the site should be completed by March 27 (3 days after I sent out) as I am very sure students checked their mailbox at least once during the 3 days period
- Thus, it implies that majority of the traffic after that is derived from other sources excluding the campaign
- Comparing pre-campaign to post-campaign period, traffic and unique increased significantly
- It remains in growth trend after gapping up from pre-campaign to post-campaign
This is an interesting finding that running small campaigns over and over again in intervals will not only help boost your traffic (the spike) but will also bring you more visitors in the long run. However, it is important to note that I’ve been posting to my blog very regularly over these period and has started a small exercise on link-building. 
